Sock Co.
Five years. You set policy once a year; the model runs it month by month.
Cash
$650,000
Customers
0
Run rate
$0
Year 1 — set your policy
Paid ads
25%
Creators
20%
Product
20%
Supply chain
15%
Brand
20%
Deploy cash
60%
Price / pair
$19
Stock cover
3.0mo
Sourcing
Sell into retail doors
Gifting reps
0
If you run the year like this
Revenue
—
Profit
—
Cash after
—
In stock
—
Run year 1
What one order actually earns
Monthly revenue and cash
■ revenue
■ cash
■ stockout
The record
Nothing has happened yet.
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